Good times with CAMRA

About LocAle

What is LocAle?

The Locale initiative was introduced in 2007 by the Nottingham Branch of Camra, who were concerned about local traditions of brewing traditions of brewing in the Nottinghamshire area following the demise of the local Hardys and Hansons brewery. The second part of the initative was to reduce the amount of beer miles that the beer travels from the brewery to the pub, a green issue that Camra nationally are now happy to be proud of.

Since the launch, consumers have a wider choice of locally brewed beer that gives the area identity, for serving beers with a greater diversity of tastes that can be appreciated. With sales of locally brewed real ale on the increase, this can only generate more interest from licensees to stock more locally brewed real ale.

Definition of Local

The Sustainable Communities Act, which CAMRA strongly supports, provides a definition of local as up to 30 miles from the point of sale. CAMRA recommends that the distance is calculated from the pub to the brewery and should be based on the shortest driving distance. Real ales from regional and national breweries as well as from microbreweries can be regarded as "local" if they are brewed within what the branch has decided as being the local area.

How does a publican get the locAle accreditation?

trailThat they will endeavour to ensure at least one locally brewed real ale is on sale at all times
trailOnly real ale, as defined by CAMRA, can be promoted as a CAMRA LocAle
trailBy keeping their real ale in an acceptable quality

Everyone benefits from local pubs stocking locally-brewed real ale

trailPublic houses as stocking local real ales can increase pub visits

trailConsumers who enjoy greater beer choice and diversity

trailLocal brewers who gain from increased sales

trailThe local economy because more money is spent and retained locally

trailThe environment due to fewer 'beer miles' resulting in less road congestion and pollution

trailTourism due to an increased sense of local identity and pride

LocAle Accredited Pubs