What is LocAle?
The Locale initiative was introduced in 2007 by the Nottingham Branch of Camra,
who were concerned about local traditions of brewing traditions of brewing in the Nottinghamshire area
following the demise of the local Hardys and Hansons brewery.
The second part of the initative was to reduce the amount of beer miles that the beer
travels from the brewery to the pub, a green issue that Camra nationally are now happy to be proud of.
Since the launch, consumers have a wider choice of locally brewed beer that gives the area identity,
for serving beers with a greater diversity of tastes that can be appreciated.
With sales of locally brewed real ale on the increase, this can only generate
more interest from licensees to stock more locally brewed real ale.
Definition of Local
The Sustainable Communities Act, which CAMRA strongly supports, provides a definition of local as up to 30 miles
from the point of sale. CAMRA recommends that the distance is calculated from the pub to the brewery and should be
based on the shortest driving distance. Real ales from regional and national breweries as well as from microbreweries
can be regarded as "local" if they are brewed within what the branch has decided as being the local area.
How does a publican get the locAle accreditation?
That they will endeavour to ensure at least one locally brewed real ale is on sale at all times
Only real ale, as defined by CAMRA, can be promoted as a CAMRA LocAle
By keeping their real ale in an acceptable quality
Everyone benefits from local pubs stocking locally-brewed real ale
as stocking local real ales can increase pub visits
who enjoy greater beer choice and diversity
who gain from increased sales
The local economy
because more money is spent and retained locally
due to fewer 'beer miles' resulting in less road congestion and pollution
due to an increased sense of local identity and pride